A beginner's guide to choosing a typeface

Most people choose a typeface by scrolling until something looks nice. It works, but it is slow and the results are often generic.

Start with the reader

Ask where the text will be read, how long it is and how often people come back to it. A menu, a novel and a dashboard need very different things.

Limit yourself to two

One face for headings and one for text is enough for almost every project. Spend the time you save on spacing and hierarchy instead.