Writing

Brand Voice and Copywriting

Find a brand's voice and write clear, warm copy for websites and emails.

Instructor

Amara Nwosu

Duration

4 weeks · 14 lessons

Level

All levels

Next start

A copywriter's notebook, index cards and a mug

What you will learn

How to find a brand’s voice, write clear headlines and product copy, and edit your own work without losing warmth.

What you will make

You will write a voice guide, a homepage and a three-email welcome sequence for a brand of your choice.

Syllabus

Week 1

Finding the voice

Interview, listen and describe how a brand sounds.

Week 2

Headlines and short copy

Write lines that are clear first and clever second.

Week 3

Longer copy

Build a homepage and product pages with a clear flow.

Week 4

Edit and review

Cut, warm up and get a full read from Amara.

Portrait of Amara Nwosu

YOUR MENTOR

Amara Nwosu

Copywriter, Lagos

Writes brand voices for start-ups and teaches clear, warm copy.

Enroll

$159

One-time payment · lifetime access

✓ All lessons and project briefs

✓ Weekly live session with your cohort

✓ Mentor feedback on three projects

✓ Certificate of completion

Reserve your seat →

14-day refund, no questions asked.

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