Design
Brand Identity Systems
Design a flexible identity, from wordmark to a one-page brand guide.
Instructor
Maya Lindqvist
Duration
7 weeks · 26 lessons
Level
Intermediate
Next start
What you will learn
Logos are the smallest part of a brand. This course covers research, naming, type, colour and the rules that make an identity hold together.
What you will make
You will design a complete identity for a fictional client and present it as a short brand guide.
Syllabus
Week 1
Research and brief
Interview a client, define the audience and write the brief.
Week 2
Strategy
Turn research into positioning and a clear idea to design from.
Weeks 3–4
Wordmark
Draw, test and refine a wordmark at several sizes.
Week 5
Colour and type
Choose a palette and typefaces that work across print and screen.
Week 6
Applying the system
Test the identity on stationery, social and signage.
Week 7
Brand guide
Pull everything into a one-page brand guide and review it with Maya.
YOUR MENTOR
Maya Lindqvist
Type designer, Stockholm
Designs typefaces for magazines and publishers across Scandinavia.
Enroll
$199
One-time payment · lifetime access
✓ All lessons and project briefs
✓ Weekly live session with your cohort
✓ Mentor feedback on three projects
✓ Certificate of completion
Reserve your seat →
14-day refund, no questions asked.